Social media analytics - Challenges in topic discovery, data collection, and data preparation
By Stefan Stieglitz, Milad Mirbabaie, Björn Ross, Christoph Neuberger. International Journal of Information Management, 2018
736 citations recorded by the source corpus.
Abstract Since an ever-increasing part of the population makes use of social media in their day-to-day lives, social media data is being analysed in many different disciplines. The social media analytics process involves four distinct steps, data discovery, collection, preparation, and analysis. While there is a great deal of literature on the challenges and difficulties involving specific data analysis methods, there hardly exists research on the stages of data discovery, collection, and preparation. To address this gap, we conducted an extended and structured literature analysis through which we identified challenges addressed and solutions proposed. The literature search revealed that the volume of data was most often cited as a challenge by researchers. In contrast, other categories have received less attention. Based on the results of the literature search, we discuss the most important challenges for researchers and present potential solutions. The findings are used to extend an existing framework on social media analytics. The article provides benefits for researchers and practitioners who wish to collect and analyse social media data.
Subfields: Artificial Intelligence, Sociology and Political Science, Statistical and Nonlinear Physics
View Paper: https://www.semanticscholar.org/paper/4754227c71d7c3bc42d7ad4940e5d29f43e6d80b
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Citations in the corpus
- Social media big data analytics: A survey (2019, neutral): “Many studies focused on big data analysis techniques with social media data (Adedoyin-Olowe, Gaber, & Stahl, 2013; J.; Kim & Hastak, 2018; Stieglitz, Mirbabaie, Ross, & Neuberger, 2018).”
- Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020, methodology): “SLP is defined as a method that enables tackling “ an emerging issue that would benefit from exposure to potential theoretical foundations ” (Stieglitz, Mirbabaie, Ross, & Neuberger, 2018; Webster & Watson, 2002) As discussed previously, the emerging area of DS applied to the DM sector will benefit…”
- Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India (2020, background): “It enriches inventions as well as innovation (Massey et al., 2004; Stieglitz, Mirbabaie, Ross, & Neuberger, 2019).”