Understanding the attitude and intention to use smartphone chatbots for shopping
By Dharun Kasilingam. 2020
564 citations recorded by the source corpus.
Abstract Using the technology acceptance model and diffusion of innovations theory, this study evaluated the intention of consumers to use chatbots on smartphones for shopping. Chatbot is a relatively new technology and is expected to dominate mobile commerce and shopping applications in future. Hence, this study aimed to determine the association of perceived usefulness, perceived ease of use, perceived enjoyment, price consciousness, perceived risk, trust, and personal innovativeness with attitude and intention to use chatbots for shopping. Respondents were asked to fill a questionnaire after using a Facebook e-commerce chatbot that was specifically created for this study. In total, 350 responses were analyzed using partial least squares structural equation modeling. Results indicated that attitude toward chatbots was considerably influenced by the variables perceived usefulness, perceived ease of use, perceived enjoyment, price consciousness, perceived risk, and personal innovativeness. However, intention to use was directly influenced only by trust, personal innovativeness, and attitude. Mediation analysis indicated that full mediation occurs through the attitude variable for most direct relationships. Moderation analysis by using age, gender, and prior experience with mobile shopping applications indicated considerable differences between the groups in terms of the strength of certain relationships and the mean responses between the variables.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/4703226806fb6cf2f36cb1e91500eefccf7f0acc
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In Information Systems and Management
In Marketing
In Sociology and Political Science
Citations in the corpus
- Investigating the Impact of User Trust on the Adoption and Use of ChatGPT: Survey Analysis (2023, unknown): “Following the technology acceptance model and diffusion of innovations theory, a prior study [28] examined the intention of users to use chatbots on smartphones for shopping.”
- “Chatting with ChatGPT”: Analyzing the factors influencing users' intention to Use the Open AI's ChatGPT using the UTAUT model (2023, background): “It can be influenced by several factors related to the chatbot ’ s perceived usefulness, compatibility, and impact on job performance [84,85], task accomplishment, sense of accomplishment, and enhanced engagement [78].”