The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising

By Mark Truss. Journal of Advertising Research, 2006

49 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/46221d604711dc4ccf807c7f12ea55d611d7a1c7