Assessing the value

By S. M. Morse. 2006

112 citations recorded by the source corpus.

Subfields: Applied Psychology, Education

View Paper: https://www.semanticscholar.org/paper/443c2ccd8186f19b5a128e899ab9768e0224db47

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In Applied Psychology

1. Heikki Karjaluoto

Citations in the corpus

• Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail (2020, background): “Toward that end, prior literature has discussed the importance of synchronizing bricks and clicks in enabling omnichannel customer journeys that are valued by consumers and that drive satisfaction, loyalty, and word of mouth (WOM) (Kumar and Reinartz, 2016; Leroi-Werelds et al., 2014).”