Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden
By J. Palm, Maria Tengvard. 2011
163 citations recorded by the source corpus.
Abstract A new electricity-production concept attracted massive media attention in Sweden during 2008 when companies began marketing small-scale photovoltaic panels (PVs) and microwind turbines. The products were launched by their simplicity: the components are so easy to install that anyone can do it. How, then, do households perceive these products? Why would households choose to buy them? What do households think about producing their own electricity? Analysis of material from in-depth interviews with members of twenty households reveals that environmental concerns are the main motive for adopting PVs or microwind turbines. Some households have ecologically aware lifestyles and adoption represents a way to reduce fossil-fuel use. For others, this investment is symbolic and provides a way to display environmental consciousness or to set an example. For still others, adoption is a protest against “the system,” with its large dominant companies, or a step toward self-sufficiency. Moreover, some households reject these microgeneration installations because of financial considerations, respect for neighbors who might object, and/or difficulties finding an appropriate site.
Subfields: Global and Planetary Change, Management, Monitoring, Policy and Law, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/41a55700443fff17c4c167f1f9d84e610a89b690
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In Global and Planetary Change
In Management, Monitoring, Policy and Law
In Sociology and Political Science
Citations in the corpus
- Photovoltaics in agriculture: A case study on decision making of farmers (2013, background): “…by farmers, one would expect a higher weight to be placed on economic incentives than is true in the case of residential household installations, where concern for the environment and displaying environmental consciousness are more likely to dominate (Haas et al., 1999; Palm and Tengvard, 2011).”
- A meta-analysis of residential PV adoption: the important role of perceived benefits, intentions and antecedents in solar energy acceptance (2021, unknown): “Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms 2018 Energy Policy [142] Y Y Y Y N N 55 The technology of the middle class: Understanding the fulfillment of adoption intentions in Queensland’s rapid uptake residential solar photovoltaics market 2018 Re”
- Factors responsible for solar PV adoption at household level: A case of Lahore, Pakistan (2017, background): “A number of studies found that consumers give more importance to cost aspect than environmental concerns [22,23] for selecting solar PV system.”
- Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives (2020, background): “Lifestyle has been very importantly used in the field of marketing communication, where it has been shown that lifestyles influence both consumption patterns and the processing of different forms of marketing communication.56 People who live an ecological lifestyle have environmental consciousness; ”
- Household installation of solar panels – Motives and barriers in a 10-year perspective (2018, background): “Here financial barriers are most often discussed, involving high investment cost, long pay-off time and lack of subsidies (Balcombe et al., 2013; Balcombe et al., 2014; Enlund and Eriksson, 2016; Palm and Tengvard, 2011).”