Consumer resistance and inertia of retail investors: Development of the resistance adoption inertia continuance (RAIC) framework
By Himanshu Seth, Shalini Talwar, Anuj Bhatia, Akanksha Saxena, Amandeep Dhir. Journal of Retailing and Consumer Services, 2020
180 citations recorded by the source corpus.
Abstract Consumer resistance and inertia related behaviors are as important as adoption behaviors. Resistance can lead to unwillingness on the part of the investors to invest in a particular financial product. On the other hand, inertia can potentially lead to loyalty, despite dissatisfaction with a financial product. Consequently, an understanding of the antecedents and outcomes of retail investors’ resistance and inertia toward investments is valuable for firms selling investment products. Although the literature on resistance and inertia is around three decades old, empirical research related to retail investment decision making has only recently gained momentum, resulting in limited but interesting findings. The current study utilizes a systematic literature review (SLR) methodology to review prior studies in this domain. The SLR presents research profiling and an extensive content analysis of the studies selected by applying a robust search protocol. The study findings highlight numerous aspects of retail investment behavior, underscore research gaps in the prior literature, and offer recommendations for future research. Furthermore, a comprehensive framework, labelled resistance adoption inertia continuance (RAIC), is proposed to investigate the behavior of retail investors. The study concludes with meaningful theoretical and practical implications that can help counter resistance and inertia toward different financial products.
Subfields: Management Science and Operations Research, Marketing
View Paper: https://www.semanticscholar.org/paper/413fd2b887cd806d05402e3cb93507f1e514aaf0
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In Management Science and Operations Research
In Marketing
Citations in the corpus
- Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory (2020, background): “Second, it offers a critical analysis of the previous studies, which in turn enables scholars to identify the future scope of work in a given field ( Bhatt et al., 2020; Khanra et al., 2020; Seth et al., 2020 ).”