Predicting online-purchasing behaviour

By Dirk Van den Poel, W. Buckinx. European Journal of Operational Research, 2005

304 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/400af77cdda1dcd0457956e1f1014f983b1142ca

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In Marketing

1. Kristina Lerman
2. Flavian Vasile

Citations in the corpus

• Portrait of an Online Shopper: Understanding and Predicting Consumer Behavior (2015, methodology): “ollected by publishers and shopping sites are often used in predicting the user’s propensity to click or purchase [12]. For example, clickstream data have been used to predict the next purchased item [44,34]; click models predict online buying by linking the purchase decision to what users are expos”