Application of Value Beliefs Norms Theory to the Energy Conservation Behaviour

By Mustapha Harzallah Ibtissem. 2010

133 citations recorded by the source corpus.

This paper tries to explain the conservation behaviour as one of the aspects of sustainable consumer behaviour. The theory of Values Beliefs Norms is chosen as the theoretical framework of this research. This theory discusses that the conservation behaviour is adopted owing to the activation of the personal norms by the values and the beliefs of individuals. A study of 703 individuals has been made in an attempt to test the model of this study. The data is analysed through the structural equations method. The results have enabled us to validate the VBN model in the Tunisian context.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/3fef819680c02830dc97f9fa0de83dbef9f24e75

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In Management, Monitoring, Policy and Law

1. Antonia Calvo-Salguero
2. M. Aguilar-Luzón
3. J. Salinas
4. J. García-Martínez

In Marketing

1. Antonia Calvo-Salguero
2. M. Aguilar-Luzón
3. J. Salinas
4. J. García-Martínez

Citations in the corpus

• Comparative Study Between the Theory of Planned Behavior and the Value–Belief–Norm Model Regarding the Environment, on Spanish Housewives' Recycling Behavior (2012, background): “Nevertheless, although the importance of PN in predicting different eco- logical behaviors has been indicated in different studies (Bamberg & Möser, 2007; Hopper & Nielsen, 1991; Kaiser et al., 2005; Menzel & Bögeholz, 2010; Mustapha, 2010; Nordlund & Garvill, 2002; Thøgersen, 1996), it is relevant ”