The History of Social Media and its Impact on Business

By Simeon Edosomwan, Sitalaskshmi Kalangot Prakasan, D. Kouamé, Jo Watson, Tom Seymour. 2011

461 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/3f00eb1fdb5086f48583f04da28363b9199401fd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Paulo Rita
2. Sérgio Moro
3. Bernardo Vala
4. Dana Pessach
5. Cynthia Rudin
6. Alexandra Amado
7. Erez Shmueli

Citations in the corpus

• Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016, background): “Also, it has been shown that socialmedia publications are highly related to brand building (Edosomwan et al., 2011).”