The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type

By Chan-Wook Park, B. Moon. 2003

222 citations recorded by the source corpus.

Subfields: Marketing, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/3dfcea3555bfce560ba1ce80a8cf1c651ea03ccd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Cristian Buzeta
2. R. Uribe
3. Milenka Velásquez
4. Jung Ah Lee
5. Matthew S. Eastin

In Mechanical Engineering

1. Cristian Buzeta
2. R. Uribe
3. Milenka Velásquez
4. Jung Ah Lee
5. Matthew S. Eastin

Citations in the corpus

• I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020, methodology): “In addition, the product-type manipulation was successful based on the two scales used for measuring utilitarian traits and symbolism traits (Park and Moon 2003).”
• Sidedness, commercial intent and expertise in blog advertising (2016, methodology): “It is interesting that prior studies have also used computers because it is a frequent topic of blog reviews and typical example of high involvement (Park & Moon, 2003; Zhu & Tan, 2007).”