The impact of language style on consumers′ reactions to online reviews

By L. Wu, Han Shen, Alei Fan, Anna S. Mattila. 2017

153 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/3cb6bb57b01ff96107db45a08ff70e3e90e0e080

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. L. Wu
2. Han Shen
3. S. Yi
4. Lang Xue

In Sociology and Political Science

1. L. Wu

Citations in the corpus

• The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community (2018, background): “Previous research shows that consumers are more likely to trust reviews that are posted by similar others and reviews that contain detailed and concrete explanations (Wu et al., 2017a; Zhang, Wu, & Mattila, 2016).”