Discrete Emotions and Persuasion

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Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines (2010, background): “Men’s fear of aging makes them susceptible to the marketing of products purported to slow or even reverse the aging process (Nabi 2002).”
Is There a Visual Dominance in Political Communication? How Verbal, Visual, and Vocal Communication Shape Viewers' Impressions of Political Candidates (2012, background): “This holds true for negative emotions like fear as well as for positive emotions like pride (Nabi, 2002).”
The Effects of Message Framing and Visual Image on Persuasion (2013, background): “Emotions are discrete conceptual entities that vary in intensity (Lazarus, 1991; Nabi, 2002) such that individuals may experience more or less fear, anger, sadness, or happiness in response to any given message.”
Dealing with feelings: Positive and negative discrete emotions as mediators of news framing effects (2012, background): “In this literature, emotions are usually conceived of as “internal mental states representing evaluative reactions to events, agents, or objects that vary in intensity … They are generally short-lived, intense, and directed at some external stimuli” (Nabi, 2002, pp. 289–290).”
The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes (2015, unknown): “, Polichak & Gerrig, 2002), and emotions are well known to influence persuasive outcomes (Nabi, 2002), as discussed in more detail below.”