A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior

By Khan M.R. Taufique, Sridhar Vaithianathan. 2018

445 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/3b3f5ac79951216d06c3df46343513090014daf7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Huanbin Song
2. Sizhen Zhang
3. Amandeep Dhir
4. Zezhou Wu
5. Liwen Chen
6. Lin Zhang
7. Shalini Talwar

In Marketing

1. Amandeep Dhir
2. Shalini Talwar
3. Puneet Kaur
4. Mototaka Sakashita
5. Mohd. Sadiq

Citations in the corpus

• Investigating Young Consumers’ Purchasing Intention of Green Housing in China (2018, background): “Exploring young consumers’ purchasing intention of GH is essential to design sustainable incentive strategies [38] because they are the future consumers and future of society [39].”
• Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan (2021, background): “Accordingly, scholars have confirmed the mediation effect of intentions on the relationship between the antecedents of green buying and actual behaviour in a pro-environmental context (Bamberg & Möser, 2007; Taufique & Vaithianathan, 2018).”