Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

By Eunjoo Cho, Ann Marie Fiore, Daniel W. Russell. 2015

144 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/3ae8a910110256d042bab0ba5f7d77a3ae368eaa