Blood, sweat, and jeers: the impact of the media's heterosexist portrayals on perceptions of male and female athletes.

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Predicting Objectification: Do Provocative Clothing and Observer Characteristics Matter? (2007, background): “Schemas of female athletes are weaker than males, because women have only recently begun to be recognized in competitive sports; therefore, perceptions of female athletes are easily influenced and swayed by the angle and type of media exposure (Knight and Giuliano 2003).”