“That's not my job”: Exploring the employee perspective in the development of brand ambassadors

By Lina Xiong, Ceridwyn King, Rico Piehler. 2013

150 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/3909fd1e288d43714f6ecd33051728ab27f881d4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. T. Golja
2. Ning Chen
3. Tina Šegota

In Organizational Behavior and Human Resource Management

1. T. Golja
2. Tina Šegota
3. Ning Chen

Citations in the corpus

• The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, background): “On the other hand, residents’ behaviors related to the tourism destination, such as WOM, complement and support tourism marketing efforts (Andersson and Ekman 2009; Chen and Dwyer 2018; Xiong, King, and Piehler 2013).”