The adoption of virtual reality devices: The technology acceptance model integrating enjoyment, social interaction, and strength of the social ties
By Junghyo Lee, Junghun Kim, J. Choi. Telematics and informatics, 2019
303 citations recorded by the source corpus.
Abstract Recently, the development of virtual reality technology in the entertainment industry has applied social network capability. This study empirically analyzes how the introduction of social network characteristics as a diffusion strategy for virtual reality devices affects consumers’ intention to use. This survey was conducted with 350 people from South Korea, and TAM was used to analyze the acceptability of virtual reality. User adoption behaviors were analyzed rigorously, adding perceived enjoyment, social interactions, and strength of the social ties to the basic TAM. The results of this study indicate that social interactions and strength of the social ties increase perceived enjoyment, and perceived enjoyment has a more significant effect on intention to use than perceived usefulness, which is the main element of TAM. These results have theoretical implications for consumer adoption behavior and empirical implications for the best marketing strategies for virtual reality devices.
Subfields: Information Systems and Management, Sociology and Political Science, Human-Computer Interaction
View Paper: https://www.semanticscholar.org/paper/3849ccc84a6751815739a2526e5825893c81ecdf
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In Information Systems and Management
In Sociology and Political Science
In Human-Computer Interaction
Citations in the corpus
- “Extending the Technology Acceptance Model (TAM) to Predict University Students’ Intentions to Use Metaverse-Based Learning Platforms” (2023, background): “As a result, TAM allows researchers to integrate extra potential factors that may drive the adoption of a specific technology through the external variable construct (Lee et al., 2019a , b).”