Examining the role of destination personality and self-congruity in predicting tourist behavior

By Vikas Kumar. 2016

111 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/37da570be425a9562c494766f643f06fa38d0800

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Sop
2. N. Kozak

In Organizational Behavior and Human Resource Management

1. S. Sop
2. N. Kozak

In Sociology and Political Science

1. S. Sop
2. N. Kozak

Citations in the corpus

• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, methodology): “…was also performed, because this research aims to examine the total effect of BP instead of discussing the subdimensions as Brakus, Schmitt, and Zarantonello (2009), Chen and Phou (2013), Kim et al. (2011), Kumar (2016), Lee, Back, and Kim (2009) and Sahin and Baloglu (2014) previously applied.”
• User-generated-content versus marketing-generated-content: personality and content influence on traveler’s behavior (2018, unknown): “Self-congruity has been studied according to the destination personality, image and choice (Kastenholz, 2004; Beerli, Meneses, & Gil, 2007; Kiliç & Sop, 2012; Ahn, Ekinci & Li, 2013; V. Kumar, 2016).”