Brand avoidance among Generation Y consumers

By Zana Knittel, Karolin Beurer, A. Berndt. 2016

95 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/36e14329011569c431b61b1b7765d61c26e60c87