The Impact of Social Background on Gender-role Ideology

By L. Kulik. 2002

111 citations recorded by the source corpus.

Subfields: Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/360cd4fdf773eebff2dee09164891c7593b07022

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In Sociology and Political Science

1. Jasmina Ilicic

Citations in the corpus

• Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies (2016, background): “Research in an Australian context specifically finds that gender role portrayals are becoming more stereotypical, favouring traditional gender roles, with advertising depicting men in outdoor settings when they contribute to household duties and women represented in home-based activities and as prim”