Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games
By Hongxiu Li, Yong Liu, Xiaoyu Xu, Jukka-Pekka Heikkilä, Hans van der Heijden. Computers in Human Behavior, 2015
328 citations recorded by the source corpus.
This study examines the motivators for hedonic IS continuance among individuals.Three types of gratification affect an individual's continuance intention to use online games.Gender is a weak moderator whereas age is a strong moderator.The uses and gratifications theory is a good model to explore hedonic IS continuance. It has long been a challenge for online game providers that online game players frequently switch to alternative games without much hesitation. Current IS continuance theories are mainly developed to interpret user continuance of general utilitarian IS and are ineffective in interpreting user continuance of hedonic IS. In this study based on the uses and gratifications theory, a hedonic IS continuance model is developed by incorporating three types of gratification: hedonic gratification (enjoyment, fantasy and escapism); social gratification (social interaction and social presence); and utilitarian gratification (achievement and self-presentation). Age and gender are the moderating factors in the model. The research model is empirically assessed based on 3919 validated responses from the users of a social network game in China. In this study we found that three types of gratification affect an individual's continuance intention to use a social network game: hedonic gratification (enjoyment, fantasy and escapism), utilitarian gratification (achievement) and social gratification (social interaction and social presence). The results provide weak support for the moderating effect of gender on the relationship between each antecedent and continuance intention, but offer strong support for the moderating effect of age on the relationships.
Subfields: Information Systems and Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/35dcb497b29f8381ad932241c34bdc12c7c88114
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In Information Systems and Management
In Sociology and Political Science
Citations in the corpus
- Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model (2018, result): “Fourth, the hedonic motivation related to mobile apps (e.g. games) was shown to be not relevant for continuance intention to use, contradicting earlier studies (e.g. Li et al. (2015)).”