Enhancing motivation, ability, and opportunity to process public relations messages

By Kirk Hallahan. 2000

109 citations recorded by the source corpus.

Subfields: Communication, Marketing

View Paper: https://www.semanticscholar.org/paper/35b4a219557386d85e78ceb6a1f2a177ab65644a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Alex Wang
2. Josephine Wills
3. S. Hieke
4. K. Grunert

In Marketing

1. Josephine Wills
2. K. Grunert
3. Alex Wang
4. S. Hieke
5. Massimo F. Piepoli

Citations in the corpus

• Sustainability Labels on Food Products: Consumer Motivation, Understanding and Use (2014, methodology): “The approach has later been adopted for the analysis of other types of communication (Hallahan, 2000), including attempts to induce environmentally friendly behaviour (Ölander and Thøgersen, 1995) and other types of social marketing (Rothschild, 1999).”
• Interplay of Investors' Financial Knowledge and Risk Taking (2009, background): “Attitudes toward different financial products may moderate investors’ attitudes and behaviors regarding their investments (Hallahan [2000a]).”