The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB

By N. Ha, T. Nguyen, Thi Phuong Thao Nguyen, Thanh Do Nguye. Management Science Letters, 2019

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Article history: Received: April 8, 2019 Received in revised format: April 25 2019 Accepted: May 8, 2019 Available online: May 8, 2019 The aim of this research is to investigate the effects of different factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). A questionnaire was designed and sent directly to the respondents through the Internet. After 5 months period of collecting the necessary data, 423 valid replies were collected and analyzed. The data were analyzed in accordance with exploratory factor analysis (EFA) and multiple regression techniques. The results show that perceived usefulness, perceived ease of use, attitude, subjective norm and trust had positive effects on consumers’ online shopping intention. © 2019 by the authors; licensee Growing Science, Canada

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/35b42b3bae17e454a2542554f445856dece4acca