Solving the Puzzle of Prosociality

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Cute, Creepy, or Crispy—How Values, Attitudes, and Norms Shape Human Behavior Toward Bats (2016, background): “Norms are internalized by three transmission routes (Gintis 2003), vertically from parent to child, obliquely through social institutions (e.g., religion, government, school, media), and horizontally through interactions with peers.”
Hand of God, Mind of Man: Punishment and Cognition in the Evolution of Cooperation* (2006, background): “Although people do increase cooperation when kin-selection, reciprocal altruism, indirect reciprocity, and costly signalling are at stake, we also continue to cooperate when they are not (Fehr and Fischbacher 2003; Gintis 2003).”
What sustains social norms and how they evolve? The case of tipping (2003, background): “Gintis (2003b) summarizes well the common assumption in economic models involving social norms: “… internalized norms are accepted not as instruments towards and constraints upon achieving other ends, but rather as arguments in the preference function that the individual maximizes” (see also…”