The effects of pleasure and arousal on recall of advertisements during the Super Bowl

By S. Newell, K. Henderson, Bob T. W. Wu. 2001

92 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/348133cdf8e4db08fb2cb33b5e1865b698935afc