Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour
By Monika Koller, T. Salzberger. 2007
96 citations recorded by the source corpus.
Subfields: Management of Technology and Innovation, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/33dfc5eecb5fa96da83bfb0d011302b0f468404b
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In Management of Technology and Innovation
In Strategy and Management
Citations in the corpus
- Emotions and dissonance in ‘ethical’ consumption choices (2013, background): “Koller and Salzberger (2007) have shown that in the context of package tours, cognitive dissonance can arise even in the pre-decision and pre-purchase phase, but dissonance was more evident and stable in the after-purchase stage.”
- The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions (2015, methodology): “Postdecision dissonance was measured using the 8-item dissonance scale developed by Koller and Salzberger (2007), who validated the construct in a setting that involved purchasing a package tour.”
- Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident (2016, background): “Moreover, cognitive dissonance theory (e.g. Festinger, 1962; Koller & Salzberger, 2007) would suggest that tourists, having decided to avoid acting upon an unethical incident, are likely to be even more loyal than before the incident in an attempt to justify why they invested their cognitive…”