Investigating the role of fan club membership on perceptions of team brand equity in football

By R. Biscaia, S. Ross, Masayuki Yoshida, A. Correia, A. Rosado, João Maroco. 2016

89 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3358bd3bcdd66167056d62f5ebad629519faef67

Citations in the corpus

• Sport Brands: Brand Relationships and Consumer Behavior (2020, unknown): “…research on sport brands and their relationship with other brands has been mainly focused on consumers’ perceptions, attitudes, intentions, or self-reported behaviors (e.g., Bauer, Stokburg-er-Sauer, & Exler, 2008; Biscaia et al., 2016; Daniels, Kunkel, & Karg, 2019; Kunkel, Funk, & Lock, 2017).”