An integrated model of festival revisit intentions: Theory of planned behavior and festival quality/satisfaction

By Hyungsuk Choo, Kwanghoon Ahn, J. Petrick. 2016

129 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/334778b9e90de75a882c9c45b7a4276502819c28