Strategy archetypes for digital transformation: Defining meta objectives using business process management
By Marcus Fischer, Florian Imgrund, Christian Janiesch, A. Winkelmann. Information Manager (The), 2020
341 citations recorded by the source corpus.
Abstract Digital transformation dominates the practical and scientific discourse. Still, many companies do not have a clear plan on how to approach it. Particularly, small- and medium-sized enterprises struggle to initiate their digital journey as they lack resources and expertise. In response, we examine how five companies use business process management (BPM) to implement digital transformation. We perform a qualitative interview study, and analyze the capabilities of BPM based on six requirements of digital transformation. Thereby, we carve out 17 recommendations, which must be adapted according to companies’ meta objectives. We derive three strategy archetypes to serve as implementation blueprints.
Subfields: Industrial and Manufacturing Engineering, Management Information Systems
View Paper: https://www.semanticscholar.org/paper/3313ca0d6ae2e447bda1f8b6ebdff8b1a00ccaed
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In Industrial and Manufacturing Engineering
In Management Information Systems
Citations in the corpus
- Mastering digital transformation: The nexus between leadership, agility, and digital strategy (2022, background): “Moreover, strategic alignment and governance through establishing a digital strategy and ensuring agility, collaboration, and digital expertise are the primary enablers of digital transformation success (Fischer et al., 2020).”