On Using Twitter to Monitor Political Sentiment and Predict Election Results

By Adam Bermingham, Alan F. Smeaton. 2011

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The body of content available on Twitter undoubtedly contains a diverse range of political insight and commentary. But, to what extent is this representative of an electorate? Can we model political sentiment effectively enough to capture the voting intentions of a nation during an election capaign? We use the recent Irish General Election as a case study for investigating the potential to model political sentiment through mining of social media. Our approach combines sentiment analysis using supervised learning and volume-based measures. We evaluate against the conventional election polls and the final election result. We find that social analytics using both volume-based measures and sentiment analysis are predictive and wemake a number of observations related to the task of monitoring public sentiment during an election campaign, including examining a variety of sample sizes, time periods as well as methods for qualitatively exploring the underlying content.

View Paper: https://www.semanticscholar.org/paper/32595517f623429cd323e6552a063b99ddb78766

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