Generation X vs. Generation Y – A decade of online shopping

By Sabina Lissitsa, Ofrit Kol. 2016

468 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/307c819181b60860ed0c1f1c1c61606bfd283f80

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nikolaos Stylos
2. Constantinos-Vasilios Priporas

In Sociology and Political Science

1. Anestis K. Fotiadis
2. Nikolaos Stylos
3. Constantinos-Vasilios Priporas

Citations in the corpus

• Generation Z consumers' expectations of interactions in smart retailing: A future agenda (2017, background): “Previous studies on various generations highlighted that generation Y is also a technology-savvy group which makes heavy use of online shopping (Bilgihan, 2016) and in general spends less on purchases than other generations, such as generation X (Lissitsa & Kol, 2016).”