Consumers response towards mobile commerce applications: S-O-R approach
By Prasanta Kr. Chopdar, Janarthanan Balakrishnan. International Journal of Information Management, 2020
300 citations recorded by the source corpus.
Abstract The paramount importance for mobile retailers, expecting higher sales and cost savings is customer retention. Though previous studies have explored various nuances of customer behaviour towards mobile commerce applications, this study majorly aims to understand the drivers of repurchase intention and satisfying experience in an m-commerce shopping environment. The study follows the stimulus-organism-response (S-O-R) theoretical approach. A cross-sectional design was adopted for this study involving data from 420 regular mobile shoppers in India through a non-probabilistic sampling procedure. The collected data were later analysed using structural equation modeling. The results indicate perceived ubiquity and m-commerce app incentives as two strongest predictors of impulsiveness and perceived value respectively. It was further observed that impulsiveness negatively affects consumers repurchase intention but positively enhances the satisfying experience, whereas perceived value favourably affects both the variable. The study contributes in various ways; first, a holistic model using the S-O-R framework is a new addition in literature ground; second, the extra focus on the construct satisfying experience will give a larger understanding to optimise the m-commerce applications efficiently. Moreover, the study also presents managerial implications for practitioners working in areas related to m-commerce.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/2f952c66d9192434d267b94b022e6102f11f29db
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Citations in the corpus
- The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, methodology): “…product or service is very important for the service industry because a large number of literatures have proofed that the positive emotional reaction of consumers has a positive effect on their actual approach behaviour (e.g.Chopdar & Balakrishnan, 2020; Helmefalk & Hultén, 2017; Ryu & Jang, 2016).”
- Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter? (2021, background): “A comprehensive appraisal of current literature on m-shopping resulted in identifying few scholarly works which have examined m-shopping phenomenon by decoding individuals’ psychological motive through the lens of behavioural reasoning theory, stimulus-organism-response theory, and stress-coping the”