Motivations and attitudes influence farmers' willingness to participate in biodiversity conservation contracts

By Romy Greiner. 2015

177 citations recorded by the source corpus.

Increasingly, voluntary conservation programs are targeted at farmers to contribute to biodiversity conservation through tailored on-farm conservation activities. Such programs are part of a growing suite of agri-environmental or payment-for-environmental services schemes, which can be an effective and efficient way of complementing the formal nature reserve system, provided they attract sufficient participation. In countries with little or no experience with such schemes there is an absence of observable participation behaviour and the use of stated choice methods is required to inform program design. This research employs the theory of planned behaviour to help explain attitudinal and motivational influences on farmers' choices to participate in conservation contracts. The paper reports the findings of a choice experiment involving farmers – more specifically pastoralists and graziers – across north Australia's rangelands. The experiment gauged their willingness to participate in conservation contracts and estimated the influence of contract attributes, business characteristics and personal aspects. Personal aspects included motivations and attitudes, for which constructs were derived from Likert-type scales through factor analysis. Latent class modelling was used to illustrate the various influences of motivations, attitudes and preferences on stated contract participation. The findings assist in tailoring the design, negotiation and roll-out of PES-style conservation initiatives for farmers in northern Australia to incentivise participation. The research highlights the opportunity for paid-for private conservation on parts of large pastoral stations and the need for contract tailoring to biodiversity requirements while responding to the motivations and attitudes of landholders and land managers. It also emphasises the key role that suasion measures play in shaping biodiversity-relevant attitudes and consequently participation by landholders in private conservation.

Subfields: Ecology, Economics and Econometrics, Global and Planetary Change

View Paper: https://www.semanticscholar.org/paper/2f6d9c367489c2c3663d7323641fc65e69319cb1

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Citations in the corpus

Adoption of renewable heating systems: An empirical test of the diffusion of innovation theory (2017, methodology): “In particular, in applied economics, different attitudinal and psychological theories have been used: for example, the implementations of Ajzen’s theory of planned behaviour [85] by [86], [87], [88] and of Rogers’ protection motivation theory [89] by [44] to rationalize differences in stated choice ”
Smallholder farmers' motivations for using Conservation Agriculture and the roles of yield, labour and soil fertility in decision making (2016, background): “…have assessed conservation related technologies such as water conservation (Yazdanpanah et al., 2014) including organic agriculture (Läpple and Kelley, 2013), soil conservation practices (Wauters et al., 2010) and more recently payment for ecosystem services related initiatives (Greiner, 2015).”
Using the theory of planned behavior to understand the intention of small farmers in diversifying their agricultural production (2017, background): “…of decisions and behaviors of farmers (Bergevoet et al., 2004; Borges et al., 2014; Burton, 2004; Elliott et al., 2011; Fielding et al., 2005; 2008; Greiner, 2015; Hansson et al., 2012; Lauwere et al., 2012; L€apple and Kelley, 2013; Sutherland and Holstead, 2014; Yazdanpanah et al., 2014).”