Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere

By Steve Jaffee, O. Masakure. 2005

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Agrifood Industry Transformation and Small Farmers in Developing Countries (2009, background): “Jaffee and Masakure (2005) found in Kenya that produce export markets became more demanding from the mid to late 1990s, and shifted to three – co-existing – strategies by the early 2000s, with sometimes all three used by a given company among the dominant dozen exporters: (1) backward integration,…”
Non-Tariff Measures and Standards in Trade and Global Value Chains (2015, background): “Standards reduce transaction costs in the chain because they reduce information asymmetries between buyers and suppliers about quality, safety and other product characteristics (Hudson and Johnson, 2003; Jaffee and Masakure, 2005).”
Adoption of food safety and quality standards among Chilean raspberry producers - Do smallholders benefit? (2013, background): “Many exporting companies in developing countries have strengthened their control over the production process by backward integration or the establishment of outgrower schemes (Jaffee and Masakure, 2005).”