Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000

By A. Johnston, Lynda Lee Kaid. 2002

136 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/2e625a20bd9694a517e68fe03576a5d0afd5c8e6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Nicholas J. G. Winter
2. I. White

Citations in the corpus

• The Impact of Political Advertising on Knowledge, Internet Information Seeking, and Candidate Preference (2004, background): “Another line of research focuses on the variety of images and stylistic characteristics common in political advertising, which has led to theorizing about the form and function of various message types in evoking emotions and persuading voters (Benoit, 2001; Johnston & Kaid, 2002; Kaid & Johnston,”