A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here?

By S. Noar. Journal of health communication, 2006

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Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. (2007, background): “Finally, unlike targeted mass media campaigns in which every individual in the target audience receives the same message (e.g., Noar, 2006b), tailored interventions provide customization of messages at the individual level, likely increasing personal relevance of messages and the possibility of…”
Are Health Behavior Change Interventions That Use Online Social Networks Effective? A Systematic Review (2014, background): “A variety of media have been used to deliver mass-reach health campaigns, including television, radio, and billboard advertising [5], Web-based interventions [6], and recently, online social networks [7].”
Older and Newer Media: Patterns of Use and Effects on Adolescents' Health and Well-Being. (2011, background): “, Brown, 2009), and guidelines have been developed to help ensure effective campaigns (Noar, 2006; Randolph & Viswanath, 2004).”
Changing people’s attitudes and beliefs toward driving through floodwaters: Evaluation of a video infographic (2018, background): “Theorybased campaigns are also more effective in promoting health-protective behaviour compared to atheoretical campaigns (Noar, 2006; Webb, Joseph, Yardley, & Michie, 2010).”