The Commodification of Self-Esteem: Branding and British Teenagers

By K. Isaksen, Stuart Roper. 2012

99 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/2db2aa4fbfd9ab27a73824bf5d541a97746062ee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yannan Ke
2. Hui Qiu
3. Yan Zhang
4. Skyler T. Hawk
5. Jiang Jiang

In Social Psychology

1. Yannan Ke
2. Hui Qiu
3. Yan Zhang
4. Skyler T. Hawk
5. Jiang Jiang

Citations in the corpus

• Can't buy me friendship? Peer rejection and adolescent materialism: Implicit self-esteem as a mediator (2015, background): “This partly explains why adolescents are particularly prone to focus on material goods when forming peer groups (Isaksen & Roper, 2012).”