Innovation Strategies for Creating Competitive Advantage

By B. Bowonder, Anirndha Dambal, Shambhu Kumar, Abhay Shirodkar. 2010

145 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2da71cbdd80fe522ba44a64fd75f6065ead24977