Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

By Adnan Zogaj, D. Tscheulin, S. Olk. Psychology & Marketing, 2020

87 citations recorded by the source corpus.

Subfields: Clinical Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2d3b450c64022bc3b6ecec1bb35dc3c7e73e0552