A bibliometric retrospection of marketing from the lens of psychology: Insights fromPsychology & Marketing

By Naveen Donthu, Satish Kumar, Debidutta Pattnaik, Weng Marc Lim. 2021

253 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2c5cc54803cdf085bcd0b98beb86adf4a7c81e29

Citations in the corpus

• Artificial Intelligence and Blockchain Integration in Business: Trends from a Bibliometric-Content Analysis (2022, unknown): “Specifically, the present study adopts the four-step procedure for bibliometric analysis recommended by Donthu et al. (2021a), which includes defining the aims and scope for study , choosing the techniques for analysis , collecting the data for analysis , and conducting the analysis and reporting…”
• Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research (2022, unknown): “Moreover, this study uses an objective and a powerful review method, namely bibliometric analysis, which is highly suitable for reviewing fields with a large corpus of articles using quantitative techniques (Donthu et al., 2021a; Pattnaik et al., 2020; Paul et al., 2021).”