Exploring switching behavior of US mobile service customers

By Arvind Malhotra, Claudia Kubowicz Malhotra. 2013

130 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2c103f8a8979e4fc4d6f85ead0071e50fd52893a