A structural model for destination travel intention as a media exposure: Belief-desire-intention model perspective

By Chulmo Koo, Youhee Joun, Heejeong Han, Namho Chung. 2016

95 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2c077d87ac6e405d50edca7b872a667cd1800c6b