Issues which Impact upon Marketing in the Small Firm

By Danielle Mc Cartan-Quinn, David Carson. 2003

255 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2bf8f7f8f7e99cb258bacb7c324c9eefc908af55

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Raija Komppula
2. H. Reijonen
3. Mastura Jaafar
4. Siti Aishah Maideen

In Organizational Behavior and Human Resource Management

1. Tommi Laukkanen
2. Raija Komppula
3. H. Reijonen
4. Mastura Jaafar
5. Siti Aishah Maideen
6. Nripendra P. Rana
7. Ali Abdallah Alalwan

In Sociology and Political Science

1. Tommi Laukkanen
2. Raija Komppula
3. H. Reijonen

Citations in the corpus

• Are Growing SMEs More Market‐Oriented and Brand‐Oriented? (2012, background): “The literature suggests that owner–managers are the pivotal factors in adopting and implementing marketing and, for example, market orientation in their firms (Alpkan, Yilmaz, and Kaya 2007; McCartan-Quinn and Carson 2003; O’Dwyer, Gilmore, and Carson 2009).”
• Perception of success and its effect on small firm performance (2007, background): “) Furthermore, it can be argued that the beliefs, preferences, experience and expertise of the entrepreneur are those of the enterprise itself ( McCartan-Quinn and Carson, 2003”