Tourism product development and product diversification in destinations
By Abdelati M. Benur, B. Bramwell. 2015
396 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/2bb81f9145103350a209722934603512eb927659
Citations in the corpus
- Territorial capital, smart tourism specialization and sustainable regional development: experiences from Europe. (2017, neutral): “In this context, the strategy of product development and differentiation proposed by Benur and Bramwell (2015), aiming at diversifying the tourism supply by adding secondary new products and services to the core elements of the regional supply, seems to be relevant in order to increase the value…”