Look at me Saving the Planet! The Imitation of Visible Green Behavior and its Impact on the Climate Value-Action Gap

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On the Determinants of Pro-Environmental Behavior: A Literature Review and Guide for the Empirical Economist (2019, background): “Peers also positively influence the intensity of green consumption (Welsch and Kühling, 2016), positively impact the guiding of recycling behavior (Arı and Yılmaz, 2016) and influence the adoption of GHG mitigation of their neighbors (Babutsidze and Chai, 2018).”
Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence (2019, unknown): “This can be done by making green products that are costlier than their non-green counterparts clearly recognizable as environmentally friendly (Babutsidze & Chai, 2018; Griskevicius et al., 2010).”
The role of climate change risk perception, response efficacy, and psychological adaptation in pro-environmental behavior: A two nation study (2020, background): “Substantial evidence regarding the importance of identity-related variables in shaping attitudes and actions (e.g., Babutsidze & Chai, 2018; Clayton & Opotow, 2003; Whitmarsh & O'Neill, 2010) provides grounds for expecting that a green self-identity contributes in unique ways to the prediction of…”