The preference for experiences over possessions: Measurement and construct validation of the Experiential Buying Tendency Scale
By Ryan T. Howell, P. Pchelin, Ravi Iyer. 2012
134 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/283c45faabf5caca3e05184f92fc84ce2384f612
Citations in the corpus
- To have in order to do: Exploring the effects of consuming experiential products on well-being (2015, unknown): “…the experiential advantage is moderated by the valence (Nicolao et al., 2009), socialness (Caprariello & Reis, 2013), and extraordinariness (Bhattacharjee & Mogilner, 2014) of the purchase as well as the habitual buying tendencies of the consumer (Howell, Pchelin, & Iyer, 2012; Zhang et al., 2014).”