Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers

By K. K. Wei, Youyou Wu. 2013

94 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/277d0112cd777e492ea2b536d14a726e2ebb530a