Farmer preferences for adopting precision farming technologies: a case study from Italy

By J. Blasch, B. Kroon, P.J.H. van Beukering, R. Munster, Stefano Fabiani, P. Nino, S. Vanino. 2020

117 citations recorded by the source corpus.

Precision farming (PF) technologies can help to mitigate the environmental impact of agriculture by reducing fertiliser use and irrigation while saving cost for the farmer. However, these technologies are not widely adopted in Europe. We study farmers’ willingness to adopt PF technologies based on a choice experiment. Among other determinants, we explore the role of social influence for the valuation of PF technology features. The data are analysed using mixed and latent class logit models. Our results show that knowledge of fellow farmers who adopted the technology positively influences the valuation of PF technology features, stressing the importance of networks.

Subfields: Economics and Econometrics, General Agricultural and Biological Sciences, Information Systems

View Paper: https://www.semanticscholar.org/paper/277a6dfa7823e43a99bc95fe24f6a4aed5a4055c