Pioneering and First Mover Advantages: The Importance of Business Models

By Constantinos Markides, Lourdes Sosa. 2013

135 citations recorded by the source corpus.

Pioneering has both advantages and disadvantages. Which effect will predominate will depend to a large extent on: (i) the business model that the pioneer utilizes to exploit the first-mover advantages (FMAs) associated with early entry: (ii) the business models that late entrants adopt to attack the pioneers; and (iii) the business model that the pioneer uses to respond to these attacks. Studies that do not explicitly control for the business models being used by firms will provide biased estimates of the importance (or sustainability) of first-mover advantages.

Subfields: Economics and Econometrics, Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2746d9bd4e1337570383791d02b3c61dc3400f98

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Citations in the corpus

Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs? (2019, methodology): “Another example comes from research by Markides and Sosa (2013), who compared market entrance strategy and BMs.”
Entry Timing (2015, background): “Indeed, many firms use product, service, and, increasingly, business model innovations to facilitate entry, although research on innovation-entry relations is quite scarce (Markides & Sosa, 2013).”