Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
By K. Ho, C. Nguyen, R. Adhikari, Morgan P. Miles, Laurie Bonney. Journal of Innovation & Knowledge, 2017
197 citations recorded by the source corpus.
This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam’s Central Highlands, the study examined the relation-ship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. How-ever, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation,innovation, and performance in agricultural value chains in emerging economies.
Subfields: Business and International Management, Economics and Econometrics, Management of Technology and Innovation
View Paper: https://www.semanticscholar.org/paper/27210af2cb4dfc906282a66dbc9f0f0a7a26f10e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
Citations in the corpus
- Intellectual Capital, Technological Innovation and Firm Performance: Evidence from China’s Manufacturing Sector (2019, background): “[70] also showed that a firm’s innovation capability significantly contributes to its financial performance in agricultural value chain in Vietnam, an emerging economy.”